July 21, 2007

Home Marketing for Pet Owners

Little Pink House of Cats

As much as we all love our pets, we know they take a toll on the condition of our home. Their presence unfortunately can actually lower the sales price or even quash a deal. When your home is for sale on the market, you want to set the stage to create buyer interest within a reasonable time period and generate a good offer. How our pets affect the showings is a factor that must be taken into account. Here a some possible issues to confront ahead of time:

Allergies--A home rife with animal hair and dander can spell misery for an allergic buyer or their real estate agent. An affected person will have no choice but to turn on their heel and leave. Don't expect an offer.

Odors and Stains--Pet urine, especially cat, and stains on walls, carpeting, furniture, under floorboards can put off a potential buyer. There are numerous products to deal with these smells and stains. Even if you aren't selling your home now, best to deal immediately with any accidents. In the event of an offer, which could easily be lowball, it most likely will be a seller expense to remedy the pet odor problem prior to closing.

We have featured some helpful products in prior posts (here and here). A tool such as the Spot Spotter Ultraviolet Urine Detector by Simple Solution will help you to detect the source of pet odors.



* Battery-operated urine detector helps identify the source of pet odors
* Works on carpeting, wood flooring, concrete, tile, upholstery, and other surfaces
* Black light bulb lasts up to 5,000 hours on average
* Runs on 8 AA batteries or a 12v DC adapter (not included)
* Measures approximately 3 by 1 by 12 inches

Showings--If at all possible, be prepeared to leave the home with your pet during all showings. If you cannot remove the pet, try to constrain them in the cage or perhaps in an enclosed area such as a screened porch. Some people shut their pet in a bedroom or study during a showing, but then of course the buyer is prevented from seeing part of the home and may wonder what's up. Chance of offer reduced.

"The way you live in your home, and the way you market and sell your house are two different things." For more information, visit Home Stagers.

Read More in: Birds | Cats | Dogs | Litter and Cleanup | Problem Solvers

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Posted by Super Cool Pets Staff at July 21, 2007 9:09 AM

Recent Comments

Thanks for sharing this information. Home staging Columbus OH can be a tough task when the home owners have pets. I would also suggest to clean the home well and leave with the pet during showings if possible. Thanks again!

Posted by: Carmen Sanchez at November 21, 2012 12:30 PM
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