Survey Says: Risk Prevents Shoppers from Buying to Store Brand Pet Products
Do you buy store brand products or choose a national brand when you shop for your pet?
A new study has found that for some products, shoppers just won't risk buying the store brand.
Shoppers will choose the store brands for food and household goods, but prefer name brands when it comes to their children and pets.
ICOM surveyed the shopping habits of 1,530 Americans over a six-month period. The study found that just 23 percent chose the store brand over national brands for pet care products.
What about you?
via Brandweek
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Posted by Molly & Jessie at July 15, 2009 9:19 AM
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