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February 22, 2012

Pet Scoop -- Pet Parents Choose Upscale Pet Foods

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Now that our pets are more members of the family than mere possessions, many pet parents aren't just settling for any old pet food. Pet Foods Go Gourmet | NYTimes.com reports that the giant pet-food companies like Nestlé Purina Pet Care have added luxury lines. The thinking is that these companies are capitalizing on the notorious pet-food recall of 2007, when contaminated gluten and rice protein from China caused fatal kidney failure in thousands of cats and dogs around the world.

Overnight, thousands of concerned pet owners shifted their allegiance to small companies with a brand identity built on using pure ingredients, often marketed as "human grade" and manufactured in plants that also produce canned food for humans. In some cases ingredients are packed by hand, with chunks and shreds layered for maximum eye appeal.

Purina controls about a third of the pet-food market, but boutique companies such as Fromm, Evanger's, Merrick, Blue Buffalo have made steady gains the past few years.

Read More in: Cats | Dogs | Food, Feeders and Waterers

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Posted by Super Cool Pets Staff at February 22, 2012 1:58 AM

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